2017 Kia Cee’d Crossover Review & Specs – The third-generation Kia Cee’d range, due to be shown at the 2018 Geneva Motor Show, will expand to include not only a new family hatch but a new Cee’d crossover and shooting brake. Internally, Kia is referring to 2018 as ‘the year of the Cee’d’ with the standard five-door hatchback quickly being followed by a hot GT version next summer. In a bid to cater to growing niche markets a conventional Sportswagon estate will also be joined by Mercedes CLA-rivaling shooting brake model. The other new addition to the range will be a crossover aimed at taking on the Mercedes GLA, while the three-door hatch is likely to be dropped due to weak demand.
Speaking to Kia’s marketing boss, Artur Martins, he told us: “Cee’d is not only about the mainstream five-door body type. That will be the first one to come, but the rest of the range will fit the needs of particular consumers in the C-segment. Despite still being more than a year away, we’ve already seen the standard hatchback testing on European roads. The revamped Cee’d follow the recent launch of Kia’s new Rio supermini, but even under heavy disguise, it’s evident that the new hatchback will take many of its design cues from its smaller sibling. Familiar LED daytime running lights and a more upright bonnet can be spotted under the wrapping, as can the Korean brand’s trademark ‘Tiger Nose’ grille. Martins told us: “The five-door hatch is the five-door hatch – it will not be unique to what you know. We are going to have very significant improvements over the old hatch, but we need to look at it with a broader perspective to see how Cee’d as a range can fit all the needs of consumers in that segment.”
Keen observers will spot a similar window line to the new Hyundai i30. It’s not a coincidence – the two models will be heavily related once again as part of the Hyundai Group’s shared platforms, with the Cee’d set to use the i30’s underpinnings and many of the same turbo petrol and diesel engines. Martins denied any chance of a Kia to rival the recently announced i30 Fastback coupe, however. Inside, we’re expecting a jump in quality and technology to bring the Cee’d in line with the newer Sportage and Niro SUVs. As it is projected to share similar dimensions to the i30 with a longer, wider and lower body, Kia’s legroom and boot space should increase as a result.